Monday, August 22, 2005

Reserve Your 10th Anniversary Z-CoiL Footwear at a Participating Distributor

Not since aspirin was widely recognized as a panacea for pain has a product so changed the way Americans deal with their sore bodies. More and more, people in pain are turning to Z-CoiL® Pain Relief Footwear™ as an affordable and effective way to find relief from foot, leg, and back pain.

Ten years ago, in 1995, Z-CoiL Footwear marketed its first pain relief shoe. Since 2000, after further refining the footwear’s design, the company has rapidly grown by leaps and bounds, to share its miraculous footwear with many thousands of chronic pain sufferers.

Inventor and entrepreneur Alvaro Z. Gallegos created Z-CoiL® footwear as an answer to his own pain caused by years of competitive running. Figuring that the real culprit was the shock of repeated impact, which can be as much as five times a person’s body weight when running, Al envisioned shock-absorbing springs built into the heels of his shoes. So, starting with a box of 500 conical-shaped steel coils, Al proceeded to glue them into his existing running shoes, then into those of family and friends. Now a network of over 200 distributors is busy providing exceptional pain-relieving shoes throughout the United States, Canada, and Mexico.

“The technology of the footwear is really quite simple. It’s a wonder no one ran with the idea ahead of me,” says Al. “Wylie Coyote had it right to put springs under his heels—I just took that crazy idea one step further. Now we offer the only footwear that is totally dedicated to pain relief.”

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Friday, August 12, 2005

Step by Step, Z-CoiL� Footwear is Taking the Lead in Pain Relief

Company Honors Inventor and Founder Alvaro Z. Gallegos with 10th Anniversary Signature Shoe

Ten years ago, Z-CoiL® Pain Relief Footwear™ came on the scene, dramatically changing the way thousands of Americans manage their foot, leg, and back pain. Now, to celebrate the visionary creation of inventor Alvaro Z. Gallegos, the Z-CoiL Footwear company is releasing a special, limited-edition Z-CoiL® 10th Anniversary Signature Shoe. This one-time-only style will go on sale nationwide on September 1, 2005, and will be available only while supplies last.

Z-CoiL® Pain Relief Footwear™, specifically engineered to relieve foot, leg, and back pain, is a growing force in the pain-relief industry. The shoes are designed with three special components that work together to provide exceptional support, cushioning and impact reduction.

Each shoe features a built-in rigid orthotic, which runs from the heel to the metatarsal heads, helping to equalize pressure distribution and support the foot. At the forefoot, the shoes provide four times more cushioning than popular running shoes, as tested by Sandia National Laboratories. Unique to Z-CoiL® footwear is the visible conical-shaped coil under the heel. This tempered coil compresses with each step, helping to reduce pressure and the rate of impact while improving ankle stability.

More than 20 years ago, Al began toying with the idea of developing a special shoe with a spring in the heel to help reduce his own chronic foot, knee and back pain caused by years of long-distance running. In 1995, with the help of his son Andrés Gallegos, Z-CoiL’s president and CEO, the first marketable coil-based shoe went on sale in Albuquerque, called the Z-Tech Recoil. Further engineering and design improvements ultimately resulted in the current Z-CoiL® line of footwear, which paved the way for corporate growth in 2001.

The Z-CoiL® 10th Anniversary Signature Shoe is reminiscent of Al’s original “Z-Tech” shoe in terms of its colorful style, but is reconfigured with the current Z-CoiL® design, and features Al’s signature stitched on the back of the heel. “Z-CoiL is a realization of my father’s dream and years of perseverance to help others who are in pain,” says Andrés. “I cannot think of a better way to honor him than through this special shoe.”

“Z-CoiL® footwear is truly life-changing footwear,” Andres adds. “We have thousands of customers who share their amazing testimonials about how the footwear put them back into the game of life because of Al’s invention.”

Tuesday, August 09, 2005

Adidas 1 - Review

The Adidas 1 is the newest impact reduction footwear on the market retailing at $250. So, we decided to test them out to see how they performed against the Z-CoiL footwear. Adidas describes them as follows:

- Using a magnetic sensor beneath the heel, the adidas_1 monitors changes in impact, pace and ground condition 1,000 times per second.
- A tiny microprocessor, beneath the arch, is the brain of the shoe; capable of 5 million decisions every second; It reads the data from the sensor and uses it to figure out the level of cushioning you need.
- Then the microprocessor sends instructions to a small but powerful motor that adjusts the cushioning level to give you the optimal level of performance

Sounds great, right? Well, my 16 year old cross country track runner decided to put them to the test. Here's a brief synopsis of the shoe from Matt:

"I am a 16 year old cross country runner for Los Gatos High School who has experienced severe pain in my knees due to growing pains. The terrain that I ran was a combination of asphalt roads, running trails and mountain dirt trails. It varied from very flat to very steep with most of it being on hilly terrain. It has 5 different softness settings, so I set it on the softest to help with my knee issues. (More)

Caesar Snee
San Jose, CA

Wednesday, August 03, 2005

Testimonial: Sonia M.

I have had my [Z-CoiL® footwear] for five days and I hate to take them off at the end of the day. I was a cosmetologist for 10 years and now am in the medical field. I have had back problems for years and have some pinched nerves in my neck. Since I have been wearing my [Z-CoiL® footwear], I have not had any problems.

I work for a spine doctor and I can't wait to tell him how much I really believe in these shoes. I have really noticed that when I'm standing in one spot, I don't fidget to get comfortable. My legs and feet don't hurt or burn-that's what I love the most.

Thanks so much.

Sonia M.
Jacksonville, AR

Monday, August 01, 2005

Blogaholics: BlogHer Live: Blogging for Business

Blogaholics: BlogHer Live: Blogging for Business

Over the weekend, women that blog held a conference called BlogHer. "Blogging for Business" was a session that may be of interest to Z-CoiL dealers and upper Z-corp mgt.

I believe a full transcript of the session will be availabel next week.