Heidi Traverso At The Consumer Electronics Show

Yesterday, Heidi Traverso purchased a pair of Z-CoiLs from the Seattle store with the hope of working the Vievu booth pain free over the next four days at the Consumer Electronics Show in Las Vegas. Stay tuned.

Hiedi will be sending updates from the show floor using her iPhone.

Several Z-CoiL Dealers Are Now Selling Fit-Flops

Z-CoiL dealership in Omaha, Nebraska, Fit-Flop TV commerical.


Celia Tellez, Austin, Texas Z-CoiL store owner, talks about her experience with Fit-Flops.


Fit-Flops on Oprah.

Interview with Joaquin Romay, Injinji Toe Socks

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Dr. Lotchie Kerch, Z-CoiL Pain Relief Footwear Seattle, and I talk with Joaquin Romay, product designer and founder of Injinji Toe Socks. Part 1 of 2.

SAN DIEGO UNION TRIBUNE (JUNE 2007)

Like so many creations, this one was born out of necessity. Or in this case, dirty laundry. Brothers, Randuz and Joaquin Romay were hiking in Oregon eight years ago when Randuz exhausted his supply of clean socks. Joaquin, a Berkenstock salesman at the time, suggested that Randuz try a pair of his rainbow-colored toe socks.

The next morning the brothers headed off on a trail run, their toes snugly and individually tucked into multi-hued hosiery.

"Somewhere in the middle of that run we stopped and said, 'Hey, how do those toe socks feel?'" recalled Joaquin, now 33.

"It feels like I'm barefooted," said Randuz, 34.

Sitting around the campfire that night, the brothers - renaissance types who surf, play music and stage photo exhibits - could only talk toe socks.

"From that evening on," Joaquin said, "that was the rest of our lives." (Read More)

Next week, the second part of this interview will be broadcast live on this blog. If you are interested in participating in the online radio talk show via phone, IM or GoogleTalk, let me know through comments.



Randuz Romay, Injinji's Marketing Director, produced and directed this short video that showcases people talking about using toe socks.

Interview: Cathy Tate, SuperFeet

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Jack Olmsted along with Z-CoiL Dealers Dr. Lotchie Kerch in Seattle and Caesar Snee in SF talk with with Cathy Tate (photo), a sales rep for SuperFeet.

Based in Ferndale, Washington, Superfeet Worldwide, Inc. has remained the insole industry's leading designer and manufacturer for 30 years. Originally a sports division of one of the world's top podiatry labs, Northwest Podiatric Laboratory, Superfeet began designing and fabricating custom insoles in 1977. Their product line has since expanded to include Trim-to-Fit and Easy-Fit Premium Insoles for every type of sport and casual activity, in every type of footwear.

Z-CoiL Socks At End Of Month

Dealers are expecting the first shipment of Z-CoiL(r) ($1.99-$2.99) socks to arrive at the end of February.