Doug Binder talks about his experience wearing Z-Coil shoes
Monday, December 19, 2005
Monday, November 28, 2005
YouTube - Broadcast Yourself.: ""
Pamela Roberts, Youth Development/4-H Coordinator Washington State University Jefferson County Extension, conducts an informal interview with new Z-CoiL shoe owner, Gene Talvin, One Man Band Productions. Gene purchased his black Cloudwalker dress shoes at Shoe Safari, Silverdale, WA from owner Hugh Solaas.
Coming Soon - Gene talks about the Shoe Safari service.
Friday, November 25, 2005
Reuters Video: "
Ashok Sharma invented the battery recharging shoe after speaking to a friend in the paramilitary about difficulties out in the field where power is unavailable.
He says his unique shoes can also be used to charge other batteries, such as torch batteries.
Sharma has applied for patent rights and hopes to begin production of his battery charging shoes in the near future.
He says production costs should average at around 4 U.S. dollars per pair of shoes.
Ashoke Sharma, inventor of the mobile battery charging shoes, saying: (English)'One can charge mobile batteries without doing anything but walking, without wasting any energy. You can also charge other batteries including torch batteries.' "
Soldiers on patrol can charge their cellular phones without electricity
Ashok says the unique system will ease the problems faced by the Armed forces and the Paramilitary forces in the country. Since most of the times, the soldiers are in a mission, they cannot charge their radio equipments and thus lose their contacts with unit headquarters.
He believes that such a system will help the soldiers on patrol to be in touch with their colleagues. “Actually, I thought that when our security forces and Paramilitary forces go out on some mission, they do not have a charger to charge their instruments.
I thought of inventing such a system, which will help them to charge their instruments. It will also help them to maintain connection with their troops,” says Ashok
Moreover, the cost of production of this unique shoe mobile charger is very low. It is between rupees 180 to 200 (about 4 to 5 dollars). (more)
Sunday, November 13, 2005
Z-CoiL Footwear: Intel Santa Clara Picks Z-CoiL Footwear as the Comfort Shoe for the Fabrication Area!:
"EZ Shoes is proud to announce that it is supplying Z-CoiL Pain Relief Footwear to the fab employees not only for pain relief, but pain prevention as part of their Comfort Shoe Program. Intel is known as a very ergonomic conscious company that takes great care of their people. They realized that the constant standing in front of the various machines can take a toll on their employees. By taking the impact off of the employees and giving them a solid base orthotic platform, they can make the lives better for the fab workers." (more)
2077 Camden Ave
San Jose, CA 95124
Monday, October 31, 2005
Rio Rancho Observer Online:
"Two local women will soon be the stars of what could become a nationally shown commercial.
The Rio Rancho advertising agency Edit House Productions, LLC is holding a casting call Thursday to find an actress for each of two commercials it is creating for Z-Coil Footwear of Albuquerque.
For one commercial, Edit House needs a 45- to 55-year-old Caucasian or Hispanic woman to play a nurse. In the second, a 50- to 55-year-old woman is wanted for the part of a schoolteacher. There are no racial preferences for the latter part.
The auditions will be held at the Best Western at NM 528 and Sara Road. Although the audition runs from 10 a.m. to 3 p.m., auditioners can arrive an hour early to run through the script."
A previous Z-CoiL® Footwear commercial can be found here
Monday, October 24, 2005
Your shoes are the best thing that ever happened to me. I have had both knees replaced and have arthritis in my lower back, and I could hardly walk without crying, as I felt every step in my lower back.
After buying a pair of Z-CoiL shoes, I have walked more in the last month than I did in the three years previous. They have freed me to do the things I enjoy doing.
Thank you so much for this wonderful product. I talk about them so much, everyone tells me I should be a salesperson for the company. Two of my friends have already bought a pair. I am taking three more people to the store this Saturday, and I have no doubt that they will also buy a pair.
Sunday, October 23, 2005
San Marcos Daily Record: "Of all the equipment a runner needs to purchase in a quest for fitness, the one item that is most important is proper fitting shoes.
Shoes vary in cost and fit and have enough variety that most runners can find a shoe that fits their running style. Shoes have anti-pronation, anti-supination, heel strikers, racing flats for fast runs and computer chips for the technology-inspired runners.
Runners can buy shoes for short runs and then have another pair for the longer runs and even some for dressing up to go shopping. Non-runners even buy running shoes because they are very comfortable and make walking around easier.
I was looking through a Reader's Digest the other day and saw a page on the latest and greatest new innovations on shoes. You won't find these shoes at the local discount store and will have to go to a specialty store that caters to runners and has high quality shoes.
The next shoe listed was the Spira. It has real springs in the soles of the shoe. The Z-coil shoe has visible coils on the outside that serve the same purpose. The claim from Spira is that they return 87 percent to 96 percent of energy from striking the ground.
Most shoes have a built-up heel so that when the foot hits the ground the force is absorbed and doesn't hurt the heel. But that energy is absorbed and not returned to the runner.
With the built-in springs in the heel of the Spira, the push back gives the runner a little help and will decrease fatigue and recovery time."
Thursday, October 06, 2005
I discovered Z-CoiL® shoes about three years ago and have since purchased four pairs. If and when you come out with a white sandal, I will own five pairs! I own the tan and black sandals, white tennis shoes, and black Mary Janes. They go with anything I wear.
I discovered Z-CoiL® footwear after a desperate search for pain relief. I was diagnosed with bone spurs in both heels and arthritis in my knees and ankles about 10 years ago. Until I found Z-CoiL® shoes, I couldn't walk very far, and what little walking I did was with a limp. Anytime I went somewhere with my family that required a lot of walking, my children would constantly ask how I was, since they knew I was in a lot of pain. Once, while in Disneyland, they rented a wheelchair for me. I was 50 years old at the time and so sad that I couldn't walk where I wanted or for as long as I wanted. For a while I was desperate enough to consider surgery for my bone spurs, but I thought I would give Z-CoiL® footwear a try first before taking that drastic step. Boy, am I glad I did, because now I don't need surgery.
Today, I am 58 and can walk without any pain. I am a grammar school music teacher and need to stand and dance with my students all day. I can do so without foot, ankle, knee, or back pain-even after a full day's work. Z-CoiL® shoes worked for me from the very first moment I put them on. I find when I don't wear them and walk barefoot for a few days, all the pain comes back; but when I put them on again, the pain is gone and the relief is immediate.
I have sold so many family and friends on Z-CoiL® footwear. A friend of mine who did have surgery for bone spurs was having a hard time after surgery, and I suggested Z-CoiL® shoes for her. They helped ease the pain during recovery. She and her husband, a pharmacist, now wear Z-Coils daily. I am constantly asked about my shoes by total strangers who are experiencing all kinds of pain, and I happily explain to them how wonderful these shoes are and where to find them. I would like everyone to own a pair and end foot pain in the world forever.
I am happy to say that I recently went to Florida and walked all day long at amusement parks for four days, and I was totally fine.
Thanks, Z-CoiL. You have a loyal customer in me for life.
Wednesday, October 05, 2005
The Albuquerque Tribune: Abq Biz: "Up and down: Z-Coil Footwear had sales of $11.9 million in the fiscal year ending June 30. That was up 9.4 percent from the year before. But profits were down, from $1.02 million to $501,319, because of taxes and a new computer system, the company said. "
"While the sales growth and net income reported this year are below our projections, they are gratifying when viewed in context with the events of the year," says Z-Tech CEO and President Andrés Gallegos.
Net income for the year ended June 30, 2005, was affected in part by taxes and two major company initiatives. Z-Tech's 2005 income was subject to $316,932 in income taxes. Z-Tech was not required to record any income tax expense in 2004 because the company had a net operating loss carry forward. All of the net operating loss carry forward has now been utilized.
The two initiatives that affected net income in 2005 were the restructuring of our distributor program and the implementation of a new enterprise resource planning computer software system.
We suspended adding new distributors in February 2004, and began processing distributor applications again under our new franchise retail program in February 2005. Z-Tech incurred additional expenses directly related to these two initiatives of approximately $850,000 in 2005.
Monday, October 03, 2005
Sun Newspapers - MNSUN.com - Archives: "Each step feels like you're walking on a trampoline.
Z-coil shoes are not only fun to wear, but are providing pain relief for those suffering from foot and leg ailments with, literally, a twist.
The curious footwear celebrated its 10th anniversary this weekend in Edina with the shoe's inventor, Al Gallegos. Sprongs, located in the 50th and France area, hosted the event.
The shoe is mounted on a coiled spring at the heel to absorb impact and reduce the shock load on the wearer's foot. The shoes also have close to an inch of padding at the ball of the foot to give joints additional relief.
Once Julie Molde discovered a pair of Z-coils on a tennis trip to Scottsdale, Ariz., she immediately returned home to open Sprongs with her daughter, Britt. The shoe store sells more than a dozen Z-coil models, from sandals to hiking boots.
"There was a lot of interest right away because of the appearance of the shoe," Julie Molde said. "And once they tried the shoe on, they found them to be very comfortable."
Gallegos pioneered the coil concept after realizing his years of distance running were causing him pain in his feet and back, he said.
"People make excuses for why they are hurt, such as, 'Oh, I'm getting older' or 'Oh, I'm overweight,'" Gallegos said. "But we just didn't have the proper equipment."" (more)
Tuesday, September 27, 2005
Simply Amazing! I CAN WALK AGAIN! Before I got my Z-CoiL� shoes, I had to get a wheelchair just for simple shopping visits. I'm only 18! How embarrassing. Now when I go out wearing my Z-CoiL� shoes, I get compliments about how cool my shoes are and I feel as if I can walk for an eternity! My pain medication intake has greatly decreased and I finally feel and look my age.
Since turning 14, I have had two back surgeries and six back injections and was facing a third back surgery to fix a ruptured disc. I have a genetic disc disorder and my spinal discs herniate and rupture about every two years. Now no doctor will touch me because I'm so young and have already had too much work done. I finally got a pair of Z-CoiL� shoes, and it's the only thing that has helped me.
The people who sold me these shoes at the Z-CoiL� store in Irving, Texas, were just wonderful. They were so very kind and understanding and just great people. I will definitely be a regular customer.
What can I say? Amazing shoes, GREAT customer service-what more can a person ask for? I will certainly be wearing Z-CoiL� shoes until my time is up.
Little Elm, Texas
Monday, September 12, 2005
The Albuquerque Tribune: Local: "A retro fit: To celebrate 10 years in business, Albuquerque's Z-Coil Footwear is unveiling a 10th Anniversary Signature Shoe reminiscent of the first marketable coil-based Z-Tech Recoil Trainer."
Saturday, September 10, 2005
9/10/2005 - Feet & Footz Celebrating 10th Anniversary : "Feet & Footz at 4422 Dayton Blvd. is celebrating the national firm's 10th anniversity.
Officials said, 'Ten years ago, Z-Coil Pain Relief Footwear came on the scene, dramatically changing the way thousands of Americans manage their foot, leg, and back pain. Now, to celebrate the visionary creation of inventor Alvaro Z. Gallegos, the Z-Coil Footwear company has released a special, limited-edition Z-Coil 10th Anniversary Signature Shoe.'
Carolyn Roberts, owner of Feet Footz, Inc., said she had the unique opportunity to watch Al as he refined the development of the footwear.
She was “Reduced in Force” from TVA in 1989 and went to work for a records and information management consulting firm who sent her to Albuquerque, N.M., to work at the National Labs between 1992 and 1997.
She said, "It never occurred to me that I would ever see the footwear again."
Three years later, Carolyn and her husband, Ed, took their Airstream Trailer and went to the Balloon Festival in Albuquerque where, ironically, Al was speaking at one of their meetings. Carolyn was then on assignment in Washington, D.C., and had developed plantar fascitiis." (more)
Friday, September 09, 2005
Tuesday, September 06, 2005
Z-CoiL dealers nationwide are celebrating the companies 10th year in business with a lot of local fan fare.
EZ-Shoes, San Jose, CA
EZ Shoes is joining Z-CoiL® in the celebration of this milestone with an Anniversary Event in our store from September 1-5 with NO SALES TAX, refreshments and a time to renew the friendships we have made with the thousands of people that we have been able to assist. A new limited edition shoe (pictured above) will be available for purchase and a percentage of each sale of this shoe will be donated to the Arthritis Foundation.
Saturday, September 03, 2005
"Some shoes draw doubletakes for their sheer impracticality - think strappy 4-inch Jimmy Choo stilettos on "Sex and the City."
Others earn stares for their unapologetic utility.
"I get asked at least 20 times a day about my shoes. When I walk through the lobby, people are pointing at my shoes," said Tony Gomez, an orthopedic technician whose favorite shoes have an exposed coil in the heel.
"I've gotten used to it because I know what they're looking at," said Gomez, who spends most of his waking hours wearing Z-Coil shoes." (more)
By Inger Sandal
ARIZONA DAILY STAR
Monday, August 22, 2005
Not since aspirin was widely recognized as a panacea for pain has a product so changed the way Americans deal with their sore bodies. More and more, people in pain are turning to Z-CoiL® Pain Relief Footwear™ as an affordable and effective way to find relief from foot, leg, and back pain.
Ten years ago, in 1995, Z-CoiL Footwear marketed its first pain relief shoe. Since 2000, after further refining the footwear’s design, the company has rapidly grown by leaps and bounds, to share its miraculous footwear with many thousands of chronic pain sufferers.
Inventor and entrepreneur Alvaro Z. Gallegos created Z-CoiL® footwear as an answer to his own pain caused by years of competitive running. Figuring that the real culprit was the shock of repeated impact, which can be as much as five times a person’s body weight when running, Al envisioned shock-absorbing springs built into the heels of his shoes. So, starting with a box of 500 conical-shaped steel coils, Al proceeded to glue them into his existing running shoes, then into those of family and friends. Now a network of over 200 distributors is busy providing exceptional pain-relieving shoes throughout the United States, Canada, and Mexico.
“The technology of the footwear is really quite simple. It’s a wonder no one ran with the idea ahead of me,” says Al. “Wylie Coyote had it right to put springs under his heels—I just took that crazy idea one step further. Now we offer the only footwear that is totally dedicated to pain relief.”
click title for more
Friday, August 12, 2005
Company Honors Inventor and Founder Alvaro Z. Gallegos with 10th Anniversary Signature Shoe
Ten years ago, Z-CoiL® Pain Relief Footwear™ came on the scene, dramatically changing the way thousands of Americans manage their foot, leg, and back pain. Now, to celebrate the visionary creation of inventor Alvaro Z. Gallegos, the Z-CoiL Footwear company is releasing a special, limited-edition Z-CoiL® 10th Anniversary Signature Shoe. This one-time-only style will go on sale nationwide on September 1, 2005, and will be available only while supplies last.
Z-CoiL® Pain Relief Footwear™, specifically engineered to relieve foot, leg, and back pain, is a growing force in the pain-relief industry. The shoes are designed with three special components that work together to provide exceptional support, cushioning and impact reduction.
Each shoe features a built-in rigid orthotic, which runs from the heel to the metatarsal heads, helping to equalize pressure distribution and support the foot. At the forefoot, the shoes provide four times more cushioning than popular running shoes, as tested by Sandia National Laboratories. Unique to Z-CoiL® footwear is the visible conical-shaped coil under the heel. This tempered coil compresses with each step, helping to reduce pressure and the rate of impact while improving ankle stability.
More than 20 years ago, Al began toying with the idea of developing a special shoe with a spring in the heel to help reduce his own chronic foot, knee and back pain caused by years of long-distance running. In 1995, with the help of his son Andrés Gallegos, Z-CoiL’s president and CEO, the first marketable coil-based shoe went on sale in Albuquerque, called the Z-Tech Recoil. Further engineering and design improvements ultimately resulted in the current Z-CoiL® line of footwear, which paved the way for corporate growth in 2001.
The Z-CoiL® 10th Anniversary Signature Shoe is reminiscent of Al’s original “Z-Tech” shoe in terms of its colorful style, but is reconfigured with the current Z-CoiL® design, and features Al’s signature stitched on the back of the heel. “Z-CoiL is a realization of my father’s dream and years of perseverance to help others who are in pain,” says Andrés. “I cannot think of a better way to honor him than through this special shoe.”
“Z-CoiL® footwear is truly life-changing footwear,” Andres adds. “We have thousands of customers who share their amazing testimonials about how the footwear put them back into the game of life because of Al’s invention.”
Tuesday, August 09, 2005
The Adidas 1 is the newest impact reduction footwear on the market retailing at $250. So, we decided to test them out to see how they performed against the Z-CoiL footwear. Adidas describes them as follows:
- Using a magnetic sensor beneath the heel, the adidas_1 monitors changes in impact, pace and ground condition 1,000 times per second.
- A tiny microprocessor, beneath the arch, is the brain of the shoe; capable of 5 million decisions every second; It reads the data from the sensor and uses it to figure out the level of cushioning you need.
- Then the microprocessor sends instructions to a small but powerful motor that adjusts the cushioning level to give you the optimal level of performance
Sounds great, right? Well, my 16 year old cross country track runner decided to put them to the test. Here's a brief synopsis of the shoe from Matt:
"I am a 16 year old cross country runner for Los Gatos High School who has experienced severe pain in my knees due to growing pains. The terrain that I ran was a combination of asphalt roads, running trails and mountain dirt trails. It varied from very flat to very steep with most of it being on hilly terrain. It has 5 different softness settings, so I set it on the softest to help with my knee issues. (More)
San Jose, CA
Wednesday, August 03, 2005
I have had my [Z-CoiL® footwear] for five days and I hate to take them off at the end of the day. I was a cosmetologist for 10 years and now am in the medical field. I have had back problems for years and have some pinched nerves in my neck. Since I have been wearing my [Z-CoiL® footwear], I have not had any problems.
I work for a spine doctor and I can't wait to tell him how much I really believe in these shoes. I have really noticed that when I'm standing in one spot, I don't fidget to get comfortable. My legs and feet don't hurt or burn-that's what I love the most.
Thanks so much.
Monday, August 01, 2005
Blogaholics: BlogHer Live: Blogging for Business
Over the weekend, women that blog held a conference called BlogHer. "Blogging for Business" was a session that may be of interest to Z-CoiL dealers and upper Z-corp mgt.
I believe a full transcript of the session will be availabel next week.
Sunday, July 31, 2005
Tuesday, July 26, 2005
Raise your right hand if you've stopped at Starbucks, bought their coffee beans or loaded your own swill into a Starbucks mug this month.
Raise your left if you've Swiffered your floor recently.
Now put them together in a round of applause if you have an iPod tucked in your gym bag or briefcase.
Starbucks, Swiffer, iPod - these are among the finest in recent consumer-product innovations. While the end products are highly useful, of eye-catching design, heavily branded and profitable, what you don't see immediately is how they got there.
Who came up with these ideas? What company executives recognized their value? What team put the manufacturing wheels in motion, and who developed the patent, marketing and branding processes?
Welcome to Craig Vogel's world.
Vogel, 53, is a graduate of the Pratt Institute and former president of Industrial Designers Society of America. He's also been a consultant on innovation processes to manufacturing giants such as Ford Motor Co., General Motors, Alcoa and Motorola.
He hoists his foot up to display shoes with noticeable Z-coil shock absorbers. These help alleviate arthritis, he explains.
He mentions this in the context of his strong belief that the aging baby-boomer generation offers some of the best product-development opportunities out there.
For example, consider the OXO GoodGrips vegetable peeler, sold at Target and other discount stores. Developed by a man whose wife had arthritic hands, the peeler has a large oval handle, a patterned grip that prevents slippage and a blade guard that adds balance to the design.
By Annie-Laurie Blair
Wednesday, July 20, 2005
By the time I went to bed, I had pain shoot up and down my left leg - something I have never experienced before. This morning the pain is gone. It appears my body has grown accustomed to the spring soled footwear.
The photo was taken on Hornby Island, BC. I worn my Z-Sandals during our week long car camping trip through Victoria Island last week. We walked a lot on various terrain. The Z's performed flawlessly.
Monday, July 11, 2005
This is an interesting question that there is no real scientific way to answer! We normally see that people get a year to a year and a half out of a set of coils. We have had some people wear them out in 8 months and others have lasted over two years.
In most cases, it is evident... the rubber is worn through to the metal coil, so it is definitely time to get a new set!
I had a not-so-obvious one this week. A customer had her shoes for about 21 months and there was still rubber left on the heel. (more)
San Jose, CA
Thursday, July 07, 2005
If you are familiar with Z-CoiL's, you know that a built-in orthotic is the foundation of the shoe. Many people have custom orthotics that their doctor had made for them. In many cases, the custom orthotic is very similar to the orthotic that is built-in to the Z-CoiL's. Some people choose to use their own orthotic on top of ours and others choose not to.
I am not a doctor and I do not give medical advice! If you do have custom orthotics, it is very helpful if you bring them along when you get fitted so we can understand how they compare and also how the shoe fits with and without it. (more)
San Jose, CA
Tuesday, July 05, 2005
UCSF Student Academic Affairs Synapse:
By Kevin Huoh
a third-year medical student
Ever since the Z-Connection store opened last year, I have been curious. Sure the shoes look a little bit ridiculous, but for someone like me who has always had problems with a foot flatter than a two by four, I was dying to try on a pair of Z-Coil shoes.
I never had the courage enter the store though. Why? Well for one, the shoes look like something out of a bad science fiction movie — something only Marty McFly would wear in the alternate disturbing future. Every time I brought up the idea of trying on those shoes with my friends, they just laughed.
Two weeks ago, while at the weekly Synapse staff meeting, I found out that Z-Connection was interested in having someone try on a Z-Coil shoe and write an article about it.
This was my perfect chance to try on the shoe without ridicule, under the guise of a semi-professional journalistic endeavor. Answering the call of destiny, I quickly volunteered for the assignment despite board exams looming on the horizon.
For those who have not had the privilege to see the Z-Coil shoes, let me begin with a description. The shoe looks relatively normal except for the coil attached to the heel. This coil is a patented steel spring designed to compress a full inch, thereby reducing impact on the rest of the body.
There is a built in orthotic device that provides rigid support for the foot. Though it sounds uncomfortable, the rigid orthotic is actually well padded and designed to deliver good support through the mid-foot. (more)
Wednesday, June 29, 2005
by Karen Buck, RN
Spike heels were the first to go. Then, even the low sensible heels that old-time schoolteachers wore became too painful. The last attempt was an athletic shoe—plenty long, and as wide as a barge. Maybe this sounds familiar, but your feet continue to hurt. Why? What can be causing all this pain?
Our feet take a real beating. Each day they bear several thousand pounds of pressure as we walk, run, dance, jump, or exercise. This, combined with the wrong shoes or heredity, can produce problems and pain. Here are some of the most common foot problems and some suggestions for help.
Corns A corn is really just an ordinary callus on steroids. Corns form from unrelieved pressure over a bony spot, like at one of the toes’ knuckles. They will gradually go away if the pressure is relieved. Never try to cut them out! Not only is it dangerous, it could lead to a life-threatening infection.
In some cases there is a tiny extra bump of bone on a toe joint. Unless this bump of bone is removed, or you decide to go barefoot for the rest of your life, the corn will never completely go away. (more)
Tuesday, June 28, 2005
Every hour of every day, some 80% of Americans are not only enduring back pain, but contributing to it in the way they sit, walk, exercise, work, and sleep. Unfortunately, despite the fact that back pain affects the lives and livelihoods of so many people, it has remained curiously below the radar in terms of consumer awareness and media coverage. The result: the very same people who are afflicted by chronic back pain virtually around the clock and around the country are unaware of the latest strategies, medical advice and retail products designed to minimize their discomfort or perhaps even prevent it in the first place.
“The public has been well educated on topics such as heart attacks, but not on preventing back injuries,” says Dr. Mark McLaughlin, Neurosurgeon at Princeton Brain and Spine Care. “Back pain is a constant battle. Our spine cycles flex or bend millions of times a year. A car would not be able to tolerate this kind of wear and tear!”
Monday, June 27, 2005
Audio InterviewI've been a hair dresser for 27 years and... (Puyallup Fair, September 2004, Your2Feet.com)
Friday, June 24, 2005
Check out the short video clip of a street performer beating on his drum while a pair of Z-CoiLs keep time to the beat.
Thursday, June 23, 2005
Z-CoiL® Footwear Quickly Becoming First Choice for Pain Relief
( Anchorage, AK ) – Millions of Americans suffer chronic pain, which can be debilitating and life-altering. According to an April 2005 poll by ABC News, USA Today and the Stanford University Medical Center, a little less half of the adult respondents have experienced pain in the last two weeks, and nearly four in 10 do so on a regular basis. A majority reported knee and back pain to be the most common.
For Fairbanks, Alaska, resident Leona Allridge, chronic pain was part of her daily routine, as she suffered from pain in her feet, back, and legs for many years. Pain was a powerful motivator for Leona, as she tried many remedies during the years, with no success. On a friend’s advice, Leona found an amazing pair of shoes that has made a complete change in her life.
Leona made the 350-mile journey to Anchorage to find Z-CoiL® Pain Relief Footwear™, at The Shoe Box, owned and operated by Mary DeZarn.
“I fell in love with the Z-CoiL® shoes as soon as I put them on,” she says. “Instead of experiencing pain within 30 minutes of being on my feet, I was able to walk for hours without any discomfort.”
Z-CoiL® Pain Relief Footwear™, unlike any other footwear on the market, is specifically engineered to help alleviate foot, leg, and back pain. According to hundreds of already satisfied customers, Z-CoiL® shoes have helped reduce the pain from plantar fasciitis, heel spurs, arthritis, sciatica, fibromyalgia, chronic lower back pain, just to name a few conditions.
The unique footwear has three special components that combine to provide impact reduction, cushioning, and overall comfort. Z-CoiL® footwear features a conical shaped coil that compresses to reduce the shockwaves traveling through the body with each step. Built in each shoe is a rigid full-length orthotic that runs from the heel to the metatarsal heads, providing overall midfoot support. Superior forefront cushioning also lessens the impact of each step and helps provide comfort.
“These shoes are so comfortable that I absolutely hate to take them off. They are more comfortable than any other shoe, and even more comfortable than going barefoot!,” Leona says. “From now on, only Z-CoiL® shoes for me.”
Z-CoiL® Pain Relief Footwear™ is available in Alaska only at The Shoe Box 4240 Old Seward Highway, A-15, in Anchorage. To contact Mary, call 907.336.7463.
Image created by Mary DeZarn and send to Z-CoiL dealers. EZ-Shoes Blog
Wednesday, June 22, 2005
I'm 22 and was born with a bone disease called Leg Perthes disease. I suffer with severe hip pain. When I was five years old, the head of my femur had deteriorated and I was put into leg casts for three months and forced to learn how to walk all over again.
Over time, the disease caused me to develop rheumatoid arthritis throughout my hips. I also developed early osteoporosis which put me in a wheelchair.
My mother came home from work one day and told me that a co-worker/friend had insisted that she take me down to get a pair of Z-CoiL® shoes. My mother's friend told her that seven people on her shift also had Z-CoiL® shoes and they all swear by them. Every one of these employees has severe leg and pack pain.
At first I was very hesitant due to the expense of the shoe. However, I went down to the nearest Z-CoiL® retailer and checked them out. When I put them on for the first time, I noticed a BIG difference right away.
I am now able to walk in comfort and no longer have to use my wheelchair or take pain medication. I can spend the time needed with my three children.
THANK YOU SOOOO MUCH to whoever came up with the idea of the Z-CoiL® shoe. I am able to have a normal family life again!
Amber-Christine Diane R.
Fort Mohave, AZ
Tuesday, June 21, 2005
We had a customer come into the store who had bought Z-CoiL's a month ago. He was having a problem with the arch on one pair and wanted to return them. We have a 7 day return policy and this was clearly outside of the 7 days! We told him that we could adjust the footwear in the arch and have him back on the road in 10 minutes. He insisted that if the shoe had to be "adjusted" then it was defective!
Just remember, Z-CoiL's can be adjusted for many types of issues... This does not mean that they are defective, but that your foot does not match our shoe out of the box! If you work with us, we are willing to work with you!
We got our customer settled and he is now a happy camper!
San Jose, CA
Friday, June 17, 2005
Donna is a tour guide in Florida and suffered from heel pain and lower pack issues. She came into our store when she was in town visiting relatives in December of 2003. When you are a tour guide, your livelihood depends on the ability to walk for miles during the day, and Donna was having a problem doing that.
"Standing on cement floors for 8 hours caused very bad lower back pain, getting so bad that I could not bend over by the end of the day," says Donna. "Z-CoiL's, within two days, completely alleviated the pain in the lower back and I felt rested throughout the day with no problem when having to bend.
"As a tour guide walking 2 miles, 3 nights a week, I never feel fatigued, I have no back pain and they keep my sore heel very comfortable! For anybody that has to stand a lot, these shoes are an investment to your health, comfort and well-being."
Donna got off the airplane and headed straight for our store to see what new styles we had in the store! She spreads the word about Z-CoiL's to her other co-workers, and her manager now has 3 pair! Donna still prefers to visit us when she comes in town because of our good looks! (just kidding... we know her fit and she enjoys the atmosphere that our store provides!)
San Jose, CA
Thursday, June 16, 2005
Your2Feet Exhibits At the Fremont Fair For The Second Year
Seattle, WA - Dr. Lotchie Kerch, a Seattle podiatric physician and foot surgeon, her Your2Feet retail store staff and Z-Coil® Pain Relief Footwear™ customers are starting the summer season celebrating pain relief with other like minded people at this year's 34th Fremont Fair June 18 and 19 and marching in the Fremont Summer Solstice Parade beginning at high noon Saturday June 18.
“The theme for the Solstice Parade this year is Light and Dark.” States an enthusiastic Dr. Kerch. “We are incorporating this theme into our Spring into Wellness participation of Z-Coil® wearers. Come see the Z-Coil® wearing Avenger Superhero take on the forces of pain ( darkness ) in the classic battle of good against evil. We will have a booth on Phinney Ave ( same place as last year ). If you are a Z-Coil® owner, bring your favorite pair of Zs and a smile to share on the 1 and a half-mile march to Gasworks Park. Meet us before noon at the booth or at the parade itself that starts on 36th Ave. We want to spark audience participation with a trampoline to bounce on during the march. Z-Coil® provides more shock absorption ( than regular shoes ) with every step, up to 50%.
The Fremont Arts Council presents the 17th year of the largest walking PUBLIC art event in Seattle. Every year, the Seattle community gathers to create a Solstice celebration dedicated to building community through art. The canvas stretches from professional artists, and performers to community groups, schools and individuals creating beautiful, funny, satirical and often unexpected objects and performances. http://www.fremontartscouncil.org
Just about everyone in Fremont has helped or participated in the Fremont Fair in one way or another - it is truly a grass-roots community celebration and a product of all we know and love about the spirit of Fremont.
The Fremont Public Association ( FPA ) took over stewardship of the fair a few years after it's inception. FPA is also the beneficiary of revenue generated by the fair. During the first few years of FPA producing the fair, people were asked to bring canned food to help restart the Fremont Food Bank, which was relocating from the basement of the Fremont Baptist Church, or aluminum cans, to help launch the FPA's curb-side recycling efforts.
Many years later, FPA has grown to one of the largest human service agencies in the city, with almost 30 programs serving low-income individuals and families throughout Seattle, King County and beyond. http://www.fremontpublic.org.
Wednesday, June 15, 2005
New Styles Coming
These shoes are unbelievable. I have cerebral palsy and my feet were hurting most of the time. I was told about [the footwear]. I recommend them for workers, vacationers, and runners. I also give a lot of credit to Jackie Belin who runs the Gatlinburg, Tennessee store. She spent time with me and that means a lot [to me].
I am writing to say thank you for creating what I call a "life saver."
I have been plagued with a chronic foot problem for three years. I have had surgery on my foot for bone spurs. However, I only found relief after purchasing a pair of [Z-CoiL® shoes] while on a trip to Gatlinburg, Tennessee.
Prior to the midnight light from above shining on the pair of shoes in the storefront window of Jigglin' George's, I was considering having to find a different career and [undergo] a major lifestyle change.
I feel like a new man now and I have to give Jigglin' George's [store] and Z-CoiL® footwear the praise and gratitude. I have been in the beauty industry for 25 years (June 26 is Beautician's Day) and, God as my witness, if I had the money I would do my best to open a Z-CoiL® store just to help someone else like I have been helped.
I feel like I have been given a new lease on life. I spread the news everywhere I go. With that being said, THANK YOU once again.
Tuesday, June 14, 2005
Karen is a stay-at-home mom who purchased her first pair of Z-CoiL's in November of 2003.
"I was in significant pain everyday after being on my feet for a very long time," says Karen. "The very day I got my shoes, my feet felt 50% better! Within a few weeks, I was feeling 80-90% better. It's now been a year and a half. I just bought my third pair and as long as I wear them at home and for exercising, my feet feel fine!"
Karen had to pick up a pair of sandals, since she will be moving out of town soon and wanted to get fit before she left town!
San Jose, CA
Monday, June 13, 2005
"When your first few steps out of bed in the morning cause severe pain in the heel of your foot, you may have plantar fasciitis (fashee-EYE-tiss). It's an overuse injury affecting the sole or flexor surface (plantar) of the foot. A diagnosis of plantar fasciitis means you have inflamed the tough, fibrous band of tissue (fascia) connecting your heel bone to the base of your toes.
You're more likely to get the condition if you're a woman, if you're overweight, or if you have a job that requires a lot of walking or standing on hard surfaces. You're also at risk if you walk or run for exercise, especially if you have tight calf muscles that limit how far you can flex your ankles. People with very flat feet or very high arches are also more prone to plantar fasciitis.
The condition starts gradually with mild pain at the heel bone often referred to as a stone bruise. You're more likely to feel it after (not during) exercise. The pain classically occurs again after arising from a midday lunch break. (more)"
Sunday, June 12, 2005
Friday, June 10, 2005
I now own three pairs of [Z-CoiL® shoes] and I am very happy to have found them. Jeanne and Norman Scribner (WalkThisWay) are very helpful to me. Their belief in your product is wonderful. They listened as I explained the problems I'd had with other shoes.
I have told people about [Z-CoiL® shoes] since I got my first pair one year ago this month.
[Z-CoiL® shoes] have made my life more enjoyable and comfortable. I can't say enough good things about them. I get such good remarks from the people who have known me through the years and know of the pain I have had for seven years.
Years ago I fell on a waxed floor and landed on my backside. The pain was extreme and I eventually had to stop my work at Goodyear as a contract laborer. My spine and pelvic bone were damaged. I would bump into my grandchildren as they held my hand to help me walk. Since getting my [Z-CoiL® shoes], I have not stumbled or turned my ankles like I had been doing.
Thank you for such a good product and sweet, understanding distributors of your products.
I felt like Cinderella from the time I put on my first pair. The shoe fit! I could walk with my back straight for the first time in years.
Thank you from a proud owner of three pairs. I thank you, my feet thank you and I'm telling everyone that I feel like Cinderella!
Thursday, June 09, 2005
I suffer with a disability known as "dropped foot" (also called "foot drop"). This is a result of a ruptured disc in my lower back, which has since been removed, but has left me with some lasting nerve and muscle damage, the worst of it being "dropped foot" on my left side.
I cannot lift my left foot at all and must concentrate on every single step I take. I walk with a limp and cannot run, jump, skip, or dance. Sometimes I stagger because I cannot support myself with my left foot. And because I also can't lower my body weight on the left foot, my whole left side takes an extra jolt every time I put that foot down when I'm walking.
It is jarring and painful and adversely affects everything from heel to ankle, knee, hip, and lower back. Chronic pain becomes a constant companion, and walking becomes an activity I want to do as little as possible, to avoid the pain. When I do walk, I must focus on each step to try to lessen the pain. I cannot walk along absent-mindedly, like most people do, or I will come down harder on the left side. Even with concentration, I could not avoid the limp and some pain, and after 10 years of this, I had developed a chronic pain in my left hip that kept me awake at night.
I would buy good running shoes, the ones with the most cushioning in the heel that I could find, and wear them until the cushion in the left shoe was mashed down from the pounding it had taken. The shoes would last two months at the most. I also own every gel and cushion insole out there.
Several weeks ago, my husband saw a colleague wearing [Z-CoiL® footwear] and asked her about them. She explained that she was wearing them because of knee and back pain and she said they helped her. He wondered if they would help me.
I contacted a dealer 29 miles away and he called headquarters in Albuquerque to inquire about any other people with drop foot who had been helped. I was encouraged when I learned that one gentleman with drop foot had great results. This encouragement was enough to get me beyond the negative Good Housekeeping review I had seen that was not very scientific or helpful. (more)
Wednesday, June 08, 2005
Just imagine... If someone like Oprah was to feature Z-CoiL Pain Relief Footwear on her show, it would reach millions of people! It would further our cause to provide pain relief to those millions of Americans that currently suffer daily from sort of foot, leg, knee or back issue.
Oprah's web site has an area where you can submit story ideas, so I submitted one on how these shoes have changed people's lives. If you feel so inclined, you can submit your own personal story on how Z-CoiL's have affected your life!
Click here to fill out the form
The more stories she receives, she might be inclined to give Z-CoiL's some attention! You might even get a chance to be on her show! So, if you could take the time to submit your story, that would be great!
San Jose, CA
NOTE: Since November 2004, the Z-Blog Reporter has been sending Oprah as well as several other high profile TV personalities Z-CoiL press releases and customer stories. It is great to see an independent dealer join the campaign.
Tuesday, June 07, 2005
Many customers swear by orthopedic footwear that offers comfort for those suffering with chronic pain
By Mekeisha Madden Toby / The Detroit News
"Vickie Levey has the same affection and adoration for her orthopedic comforters, Z-Coils. Levey co-owns Aura Spa Salon Wellness in Farmington Hills with her husband, Neal. Both love and wear Z-Coils.
Vickie Levey, who owns eight pairs, says the shoes give her relief after having had hip replacement and back surgery.
'My knees and ankles aren't too good either,' Vickie Levey says. Both she and Neal, a stylist at the salon, are constantly on their feet. Neal Levey also suffers from chronic back pain. He owns three pairs of Z-Coils, which are about $200 a pop.
'One day, I wore riding boots instead of my Z-Coils and after just 30 minutes, I was in pain,' Vickie Levey recalls. 'When I got home that day, I stripped down to my underwear and put on my Z-Coils. Nothing could make me feel better.'
Podiatrist Arnold Gross, who has a practice in West Bloomfield Township, says shoes such as MBTs and Z-Coils can be helpful.
'There are some patients with really stubborn foot problems that don't get better by conventional means,' says Gross, who owns a pair of MBT hiking boots. 'Most of these shoes help because they can improve your gait and relieve pain simply because they lessen the amount of pressure a person with foot problems feels in trouble areas.'
But Gross is reluctant to endorse MBTs and the like for everyone.
'Different things work for different people,' he says. 'Springs and other gadgets can work, but it depends on the person. For instance, some people get relief from Rockport. But Rockport shoes killed my feet.
'Very few of these shoes have been medically proven to work, but I do have a lot of patients who swear by these types of shoes and they're so incredibly happy.'
The only thing MBT and Z-Coil could do to make Laurie Kennedy and Levey happier would be if the comfort-shoe companies made formal footwear.
'I wear my MBTs everywhere except church,' Kennedy says. 'On Sundays, I put on my dress shoes and by the end of the service, I am in terrible pain. It's the only time I torture myself.' "
Monday, June 06, 2005
Mixing business, family and success: "Alvaro Gallegos is up and running before the sun rises in Santa Fe. He is a dynamo who raised eight children single-handedly after his wife died, a former fighter pilot, a businessman who has owned restaurants and department stores, dabbling in real estate along the way. Now at 65, he is an inventor whose unusual Z-Coil Recoil running shoes are found on the feet of New Mexico's governor, marathon runners and people with bad backs and knees.
One look at his bright yellow, electric blue, orange and white shoes will probably make you laugh, or at least chuckle. Heavy-duty metal springs sit where the heel should be, giving the impression one is riding on shock absorbers. In fact, that is exactly the idea. The Recoil shoe is meant to lessen the impact every time a runner's foot slams into the ground with the force of three to three-and-a -half times his or her body weight. That pounding and its effect on the heels, knees and back were what got Gallegos thinking. Always an athletic type, he took up running just as he was about to turn 40. Pleasure soon turned into competitiveness. But after 20 years of nearly daily six-mile runs, his body began to talk back, sometimes in a nasty tone. 'I thought to myself, 'There should be a shoe around somewhere to kill all that impact' I thought, 'Wouldn't it be neat if I had a spring in my shoe that would propel me forward and once I got up to speed I could just keep going and going.'" (more)
Al shows off the NM Mexico MainStreet™ Community Award. February 12, 2003
A recent article in Good Housekeeping (May 2005, page 90) indicated that Z-Coil shoes may be dangerous.
"They cite the experience of one of their readers who reportedly suffered an ankle fracture as the result of the shoes.
They indicate that their own testers felt that the shoes felt "unstable." They strongly recommend that the shoes be fitted by a trained dealer.
I have personally worn these shoes for years without difficulty. I have prescribed hundreds of pairs. I have seen no injuries in my own patients. I would strongly advise each person to assess the shoes and consider the risks and benefits carefully before purchasing the shoes.
Like any medical device or orthotic, they can help some conditions but have possible risks. Remember also that one can break an ankle in any shoes if one is not careful. Consider consulting a physician or podiatrist."
Northern California Neurosurgery Medical Group, Inc.
Saturday, June 04, 2005
Your2Feet Booth: The Fremont Fair 2004
"We are starting the summer season celebrating pain relief with other like minded people at this year's Fremont Fair June 18 and 19. The theme for the Solstice Parade, starting at noon Saturday June 18, is: Light and Dark. We are incorporating this theme into our Spring into Wellness participation of Z-coil wearers. Come see the Z-coil wearing Avenger Superhero take on the forces of pain (darkness) in the classic battle of good against evil.
If you wear Z-coils and want to join in the festivities, the Fremont Arts Council website gives more info. We will have a booth on Phinney Ave (same place as last year). Meet us before noon at the booth or at the parade itself which starts on 36th Ave.
Please bring your favorite pair of Z-coils and a smile to share on the 1 and a half mile march to Gasworks Park.
We want to spark audience participation with a trampoline to bounce on during the march.
The Z-coil gives more shock absorption (than regular shoes) with every step, up to 50%. Let's spread the word of our pain relieving message.
Photos/Videos Fremont Fair 2004
See you there!
Dr. Lotchie Kerch
You may have heard the expression “Put some spring into your step.” Now, one can quite literally do that with Z-Coil and diminish pain.
It all began when Alvaro Z. Gallegos set out to cure his own foot pain. He figured out that the source of his pain was from impact; he came up with the idea of a shock absorber, similar to those on a car, to reduce the impact on the heel. He decided to experiment with adding a spring to the heel of his shoe, and it gave much relief to his pain. He then decided to market shoes to those that suffered from similar back, leg and/or foot pain. Many do not even realize that what they wear on their feet might be the cause. Z-Coils are designed to relieve pain from heel spurs, arthritis and lower back pain.
For the past five years, Z-Coil has experienced growth. The firm is also poised for more growth based on the fact that according to the National Podiatric Medical Association, 85% of people will suffer from some sort of back or foot pain during their lives.
Several athletes have found relief from wearing Z-Coil. Yvonne Graham, an Olympic silver medal winner for the middle distance run, suffered from a serious Achilles tendon injury that prevented her from running. After many surgeries, she was still unable to run until she tried Z-Coils.
Video: Channel 8, Austin, TX, news report
Source : Moneyplans.net Archives
Friday, June 03, 2005
June Reminds Men to Make Getting Healthy a Priority
June has been named National Men’s Health Month, and the week before Father’s Day is National Men’s Health Week. These designations are important for raising awareness of men’s health issues, such as cancer, heart disease, and strokes. Healthy diets and exercise are two keys to overall fitness, but for some men, obesity and accompanying joint pain has hindered their exercise plans.
Michael Weaver, an enthusiastic Z-CoiL®-wearer writes, “I am a diabetic. I heard about your shoes from a friend and a nurse I know. My feet were in constant pain. I thought it was because I had a couple of toes amputated last year. I was only able to walk about a hundred feet without pain.”
Since finding Z-CoiL® footwear, Michael has experienced a dramatic change. “I put them on in the store. Before I left the store, all the pain in my feet had stopped. The rest of the day I walked around, and the next day, and the next, and so on. I have gotten overweight due to sitting around with sore feet. But now I am walking every day. I know I am losing weight now.”
Michael’s story is one of thousands of customer testimonials that have poured into Z-CoiL’s offices. For many people with painful conditions such as plantar fasciitis, heel spurs, sciatica, arthritis, and degenerative disc disease, the shoes have been nothing short of a miracle. (more)
Thursday, June 02, 2005
Ginny first purchased her Z-CoiL's from Dr. Lieberson, a surgeon in Fremont that is a believer in the footwear. She is disabled due to a lower back injury which prevents her from working as an administrative executive.
"I have tried many other orthopedic shoes prior to my neurologist prescribing Z-CoiL's," says Ginny. "I have found them to be life-savers. I could not walk the length of my home without a pain stabbing feeling (lower back radiating down my right leg.)
"The Z-CoiL's seem to absorb the shock which caused the pain when walking. Now, after 2+ years of wearing Z-CoiL's almost always, I can comfortably walk my dog around the block and stand or walk in church for short periods of time.
"Thank you Dr. Lieberson (photo) for telling me about these shoes and to Z-CoiL for improving the quality of my life by reducing the pain!"
Ginny's husband also wears the Z-CoiL's with great success. Ginny was in to purchase yet another pair to add to her collection.
San Jose, CA
Wednesday, June 01, 2005
In January 2005, as a result of double leg amputation related to my prior military service, I visited the Walter Reed Hospital in Washington, D.C. I went for new artificial legs with more shock absorption and more mobility.
The Walter Reed rehabilitation staff was curious about my own shock absorption system: Z-CoiL® footwear. I purchased them in Prescott, Arizona, at AAA Z-CoiL Pain Relief store nearly two years ago and have worn them daily since then.
Z-CoiL® footwear work for the human body like a suspension system does for an automobile.
The hospital staff agreed, after days of laboratory gait testing, that my Z-CoiL® footwear does significantly reduce shock of impact where the sockets of my new prosthetics attach to my own legs. This greatly reduces pain in the attachment area.
The Walter Reed Hospital physical therapist was quite interested in learning about Z-CoiL® footwear and contacted Kenneth Rucker, authorized Z-CoiL® distributor and owner of AAA Z-CoiL Pain Relief store.
Thanks to the personal fitting process that is part of the Z-CoiL® experience, my shoes fit just right and do what I need them to do. They provide cushioning and stability. I can stay on my legs for 20 hours at a time now as opposed to 8-10 hours pre-Z-CoiL® shoes.
The Walter Reed staff's interest is for all veterans who deal daily with pain issues in the feet, ankles, legs, hips, and back. However, I know that pain relief is more than an issue for just veterans, as anyone will get pain relief using this unique and personally-fitted orthotic footwear.
My entire family wears Z-CoiL® shoes and I highly recommend that anyone seeking pain relief in the feet, legs, or back give them a try.
They have made a big difference for me; just imagine what they could do for you!
AAA Z-CoiL Pain Relief, Prescott, Arizona
Rosemont, IL -- March 27, 2002 -- President Bush has issued a proclamation designating the years 2002-2011 as National Bone and Joint Decade.
"'I call upon the people of the United States to observe the decade with appropriate programs and activities; and I call upon the medical community to pursue research in this important area,' the President states in the proclamation. 'National Bone and Joint Decade, 2002-2011, envisions a series of international initiatives among physicians, health professionals, patients and communities, working together to raise awareness about musculoskeletal disorders and promoting research and development into therapies, preventative measures and cures for these disorders. Advances in the prevention, diagnosis, treatment and research of musculoskeletal conditions will greatly enhance the quality of life of our aging population.'
The President recognized the efforts of federal agencies such as the National Institutes of Health, the National Institute of Arthritis and Musculoskeletal and Skin Diseases, as well as industry and private professional and voluntary agencies engaged in research in this area. "
Participating Groups - Healthcare Organizations
Tuesday, May 31, 2005
In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.
A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.
Last year, Christine Halvorson was hired as chief blogger at Stonyfield Farm Inc., a Londonderry, N.H., organic yogurt company owned by Groupe Danone. She applied for the job after responding to an ad posted at Monster.com. A former freelance writer and Web content editor, Ms. Halvorson now writes four blogs for Stonyfield, including a blog about the company, the Daily Scoop, and Creating Healthy Kids, about healthy foods in schools. Her job entails researching, linking to news and providing personal insight.
"It's wonderful to write every day," Ms. Halvorson says. "The only challenge is keeping up with this rapidly changing blogging technology, like audio and video blogging," she adds. She earns an annual salary in the mid-$40,000s, she says.
Gary Hirshberg, Stonyfield's chief executive, says he plans to hire one or two additional full-time bloggers within the next two years. "The blogs give us what we call a handshake with consumers, a bond of loyalty and mutual trust that's different than the typical selling relationship, where it's all about price," Mr. Hirshberg says. "With the blogs, we are giving a little bit more access to us as a people with a mission."
Mr. Hirshberg says he looks for candidates "who are comfortable writing in a colloquial voice and who aren't overly programmed in their approach to writing." He adds, "You have to be conversational, and that sounds simple, but it's not." (more)
By Sarah E. Needleman
Wall Street Journal