News : She hears ‘ugly’ every day but that’s the challenge (AzBiz.com)

"You might say it helps to be in pain to have the courage to fight the fashion trends of shoes that kill your feet.

'I hear ugly every day but once (customers) try them on people have immediate relief. I hear about and see miracles daily,' says Mary Ageton, owner of two Z-CoiL Pain Relief Footwear stores in Tucson.

I wouldn’t call the shoes ugly but they are different. They sport a conical shaped coil under the heel.

"The coil reduces stress on the foot 50 percent," said Ageton. "We have customers from age 12 to the 90s. Nurses and clinical people, anybody who works on their feet long hours, tries our product and finds instant relief. We have hundreds of testimonials from satisfied customers." (Read More)