Sunday, January 02, 2005

CBS News | 'Smart Shoe' Adapts To You

CBS News 'Smart Shoe' Adapts To You: "May 2004: Adidas says it has created the world's first 'smart shoe' by mating it with a computer chip that adapts its cushioning level to a runner's size and stride.

The Adidas 1 (MSRP: $250) is the product of a three-year secret project the German company developed at its U.S. headquarters in Portland, Ore. (Adidas 1 Online Ad Site)

"This is the first intelligent shoe ever," said Erich Stamminger, global marketing director for Adidas. "It senses, understands and adapts."

The microprocessor is located in the arch of the shoe, and drives a tiny screw and cable system that adjusts the heel cushion depending on the signals sent back by an electric sensor coupled to a magnet.

It is powered by a battery that conserves power by adjusting the shoe while it is in the air during a runner's stride, avoiding resistance from the ground."

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