Thursday, December 16, 2004

Church of the Customer: Firefox ad runs around the world

Church of the Customer: Firefox ad runs around the world: "The now infamous Firefox ad ran in the NY Times today. It's a two-page spread on pages A24 and A25. Over 10,000 names of customer evangelists who donated money to make the ad possible appear in the ad (albeit in extremely small typeface.)

You can see the Mozilla press release and actual ad here. Or buy a commemorative poster of the ad here : )

While the ad design itself is not super remarkable, it's the idea of rallying customers together to support the ad that is rather amazing.

Rob Davis, who drove the ad idea, says they hit their first goal of 2,500 donations in 17 hours. In the end, 10,000 individuals, families, and companies donated over $250,000.

German customer evangelists also jumped on the idea. 2,403 people donated $93,000 for an full-page ad (PDF) that appeared in the business section of the Frankurter Allgemeine Zeitung (FAZ).

Think this is just warm and fuzzy hype?


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