Thursday, December 09, 2004

Groundbreaking iStep F.I.T. Technology Introduced to Retail Footwear Market

PR Newswire - news distribution, targeting and monitoringNew technology measures foot length, width, arch type and pressure points and helps retailers identify ideal footwear for their customers

TEANECK, N.J., Dec. 6 /PRNewswire/ -- Apex Foot Health Industries introduces the iStep F.I.T., a groundbreaking advance in digital foot scanning technology for the footwear and footcare industries. The iStep F.I.T. is a major addition to the original iStep Pressure Plate, a popular in-store computer system that determines arch type and pressure points during standing or walking.

The iStep F.I.T. expands on that concept by using patented Footwear Integration Technology to accurately measure and analyze the foot and then recommends the best shoes and inserts available in the store for that particular customer. By categorizing customers based on their foot length, width, arch type and pressure points, retailers can easily identify the
products that truly meet their customer's needs.

Larry Schwartz, president of Apex, says, "All shoes in the market place are made on different lasts with different materials. A particular shoe style that feels great on my feet may actually feel uncomfortable on yours, even if we're the same size. Optimum foot comfort occurs when you find products that are designed for your individual needs, and the iStep F.I.T. is the first
technology on the market to offer this unique capability."

iStep F.I.T. software online demo

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