Seven Reasons Why Businesses Should Blog Now

Seven Reasons Why Businesses Should Blog NowBlog enthusiasts are excellent evangelist candidates. They're early adopters. Often, they're serial buzz spreaders, and they can funnel waves of others just like them toward your blog and your organization, especially if it's a small business.

B2C or B2B? Doesn't matter. Companies that sell primarily to other companies may find that a blog more easily bridges the feedback loop between end customers and channels.

That bridge is often missing or difficult to create using existing tools—like focus groups, or the telephone.

For any organization, a blog is part of a long-term customer evangelism strategy. Since blogs are easy to set up and pay for (some are free), launching a blog should be at the top of your to-do list.

Why?

Among dozens of reasons, here are seven:

Z-Coil dealer blog

Carolyn Linzner operates her own shoe store in Sonoma County. Her blog, A Step Above Footwear, features lots of customer testimonials and photos.

by Ben McConnell and Jackie Huba
September 28, 2004